I designed two exquisite logo sets and two strategy outlooks to meet the client's desires in the realm of luxury pet bedding. We veered away from animal-inspired logos and embraced a regal aesthetic instead. The client, a true representative of their audience, believed it would elevate their brand. I created a minimalistic and elegant brand mark featuring the Fleur-de-lys, exuding royal charm as desired. I also crafted captivating patterns for textiles and digital use. Witnessing these patterns come to life is truly exciting.